37.2 Paris - AMOUR PURPLE

 

When Coty called upon floral stylist Garance du Nord and photographer Inès Dieleman in early 2023 to shoot the campaign for their namesake perfume range, Infiniment Coty, the challenge was clear: to create 14 chimeras as a reflection of each fragrance.

 

37.2 Paris - GREEN JADE 2

 

Under the direction of Tifenn Aubert, creative director, Emilie Dejonghe, art director and Mathilde Manaud, creative producer, Garance was entrusted with a carte blanche for the project’s artistic direction. She created the 14 chimeras starting with hand drawn sketches and the selection of organic elements to represent the perfume’s scents, exclusively made of synthetic ingredients. 

 

37.2 Paris - FLOWER ONLY

 

Together with SFX Pauline Choffe, they worked to bring the chimeras to life as real compositions and works of art. Materials were elevated to new dimensions thanks to the help of local artisans: wood was sculpted, transparent thorns were made of resin, glassmakers blew glass to reflect the elements natural shapes. 

 

37.2 Paris - ROSE BOTTLE

 

These extraordinary combinations of textures, ingredients and flowers were transformed through Inès Dieleman’s singular lens. The photographer had to create 14 unique universes for each creature, thanks to her careful and precise work on light to sublime each ingredient.

 

37.2 Paris - GREEN JADE

 

Oscillating between macro shots and micro, almost cellular, shots, senses are disturbed and new perspectives are unveiled. Yellow orchids become blue, patchouli mutes to red, aristolochia grows to great heights with its regal collar.

 

37.2 Paris - ARISTO CHYPRE BOTTLE

 

Through the looking glass a new world appears at the frontier between reality and fantasy, as a testament of the complicity and energy of this creative duo.

 

37.2 Paris - ROSE

 

 

 

37.2 Paris - WOOD
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37.2 Paris - ICP_FY24_ATOM_OD_INGR_2500x2500px.jpg
37.2 Paris - ICP_FY24_ENTRE_GENRES_CPS_R11_C_FULL_RGB.jpg
37.2 Paris - ROSE BOTTLE
37.2 Paris - GREEN JADE
37.2 Paris - ICP_FY24_NOIR_ENCENS_CPS_R7_FULL_RGB.jpg
37.2 Paris - AMOUR PURPLE
37.2 Paris - ICP_FY24_3AM_OLF_CHIMERE_FULL.jpg
37.2 Paris - ICP_FY24_ATOM_OLF_CHIMERE_FULL.jpg
37.2 Paris - FLOWER ONLY
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37.2 Paris - GREEN JADE 2
37.2 Paris - ICP_FY24_3AM_OD_INGR_2500x2500px.jpg
37.2 Paris - ICP_FY24_APAM_OD_INGR_2500x2500px.jpg
37.2 Paris - BROWN BOTTLE
37.2 Paris - ARISTO CHYPRE BOTTLE
37.2 Paris - ROSE

INFINIMENT COTY Paris 

Imagined by Sue Nabi and Nicolas Vu


Béatrice Puglisi - Directrice marketing 
Tifenn Aubert - Directrice de création 
Emilie de Jonghe - Directrice artistique 
Élodie Matyjasik - Directrice artistique 
Marie Ousman Merlin - Vice Présidente-Niche Brands 
Joy Urzica - Directrice du digitale
Benjamin Burtschell - Directeur de la communication 
Sarah Louis - Cheffe de projet 
Marion Nemoz - Cheffe de projet 
Mathilde Manaud - Creative producer 

Inès Dieleman - Photographer

Garance du Nord - Styliste florale

Pauline Choffé - SFX Stylist 

Production : 37.2

Post Production : Nighshift